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What is Clione?

Clione makes your catalog readable to AI assistants (ChatGPT, Perplexity, Gemini) and to search engines, without you having to think about how they read.

When a shopper asks ChatGPT "what's the best linen bed sheet for hot sleepers under $100", the assistant consults product catalogs, ranks them, and shows the ones that best match. Your catalog either shows up, or it doesn't. Clione's job is to make sure it shows up, and that it reads well when it does.

What problem it solves​

Traditional SEO was written for keyword-matching crawlers. AI assistants match meaning. A product titled "SKU-23487 · Premium Item" tells an assistant almost nothing about what it is or who it is for.

Clione reads the products, categories, collections and pages of your store and produces, for each one:

  • A natural-language identity — what it is, who it's for, when to recommend it.
  • Structured attributes — use case, price positioning and similar facts grounded in your own catalog text.
  • Search keywords — the queries people actually type, in the same language as your content.
  • SEO meta — a meta title and a meta description.
  • Schema.org JSON-LD — the structured data that search engines and AI crawlers read.
  • FAQs — questions and answers you review before they go live.

How it works​

  1. Connect your BigCommerce, Shopify or WooCommerce store.
  2. Sync your catalog into Clione.
  3. Enrich the entities you choose. Each enrichment uses one credit from your plan.
  4. Review what Clione wrote, edit it and approve it.
  5. Publish to your storefront. Meta fields and JSON-LD reach your store only when you publish. On BigCommerce with the Schema Injector installed, approved FAQs show in the accordion right away (FAQs that Clione generates are saved as approved).
  6. Verify that the signals are live. Verification is available from the Growth plan.

What it writes to your store​

Clione writes only what you publish:

  • The SEO title and meta description fields of BigCommerce and Shopify.
  • On BigCommerce, structured data (JSON-LD) written server-side through BigCommerce's widgets when you publish. The Schema Injector script renders the FAQ accordion, its styles and the agent links.
  • On Shopify, structured data (JSON-LD) through the Clione SEO theme app embed and the FAQ accordion through the Clione FAQ theme app embed. Both embeds, and the llms.txt and .md files under /apps/clione, need the Clione Shopify app. A store connected with its own app from Shopify's Dev Dashboard (Client ID and Client Secret) still gets sync, enrichment and the meta title and description. See Connect your Shopify store to Clione.
  • On WooCommerce, the signals are stored as _clione_* post meta and rendered by the Clione WordPress plugin. Clione doesn't write the SEO title and description to WooCommerce's native fields.
  • On Shopify, if you turn on Enriched product description in Store Settings, a block added below your own product description. Your own text is never replaced, and turning the setting off removes the block on the next publish.

What it doesn't do​

  • It doesn't replace your e-commerce platform. Your store stays on BigCommerce, Shopify or WooCommerce.
  • It doesn't publish on its own. Enriching never changes your storefront; publishing is always something you do.
  • It doesn't fabricate reviews or sales data. Quality scores are opinions the AI forms from your catalog text, useful for comparing products within your own catalog. See Understanding Quality Scores.

Where to start​

Follow the tutorials in order:

  1. Connect your store
  2. Sync
  3. Enrich
  4. Review and approve
  5. Publish
  6. Verify

To understand what goes into an enrichment, read Understanding enrichment.