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Meta Commerce catalogue feed

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Facebook and Instagram Shops, and Meta's ads, read your products from a catalogue in Meta Commerce Manager. A catalogue can take a supplementary feed: a second file that updates items already in the catalogue, matched on the item id. You paste the same URL you use for Google Merchant Center — Clione builds one file for all three.

What Meta gets​

The same tab-separated file. A column Clione cannot fill honestly is left empty, and an empty cell does not overwrite what your catalogue already has. Clione never invents a GTIN or a price. Availability is always sent: in_stock when your platform reports no stock data.

The column names are Google's. Meta uses the same names for the fields it shares with Google (title, description, google_product_category, color, material, size, gender, age_group, custom_label_0…). After the first fetch, open the data source's issues: a column Meta does not use is reported there, and the summary tells you how many items were updated.

Turning it on​

  1. In Clione: Store Settings → Integrations → Google Merchant Center feed → Turn the feed on, and copy the URL.
  2. In Commerce Manager, open the catalogue, go to its data sources and add a supplementary feed with a scheduled fetch from a URL. Paste the URL. Daily is plenty.
  3. Choose the data source(s) it should update.

The id is the part to check​

Meta matches the supplementary feed to your items on the content id. A catalogue built by a sales-channel app often uses an id of its own — for example one that combines the country, the product and the variant — and then Clione's rows match nothing. Nothing breaks when that happens; the items are simply not updated.

Open one item in the catalogue and look at its content id:

  • the plain product id from your platform → use the URL as it is;
  • the SKU → add ?idSource=sku to the end of the URL;
  • anything else → the supplementary feed cannot join that catalogue. Your Google and Microsoft feeds are unaffected.

Products only​

Catalogues describe products. Categories, collections and content pages have no feed; their enrichment reaches Meta's crawler through the storefront signals (JSON-LD and meta tags) instead.