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Selling in several languages

A market is one language your store sells in. An AI assistant answering a question in German reads the German version of your page; if only the English one carries Clione's signals, your store is weaker in that answer even if you ship to Germany. Markets are how Clione handles that.

Shopify only​

Markets work on Shopify stores. Shopify keeps a translation for each language of your store, and that is where Clione writes. On BigCommerce, languages are separate storefront channels with nothing to translate into, so the Markets card says that per-language signals aren't supported there yet.

Turn markets on​

  1. Open the store, then Store Settings → General → Markets.
  2. Click Read markets from my store. Clione loads the languages your Shopify store has, including ones you haven't published yet.
  3. Turn on the languages you actually sell in.

Your store's main language is marked Primary and is always on. If your store stops listing a language later, Clione keeps it, and anything already written for it, and the card tells you.

How many markets you have​

The card shows n of m markets used. Markets are a pool shared by your whole organization, not a number per store:

  • each store your plan allows brings one market, and each store's primary language uses it;
  • each Extra store add-on brings one more;
  • each Extra market add-on brings one more.

So every language beyond each store's main one needs an Extra market add-on. If you try to turn on a market with the pool used up, the card refuses and points you to the add-on. Add-ons are on Billing & Plan → Add-ons; see Billing. If the add-on isn't offered to you there, ask through Report a problem in the top bar.

What a market costs in credits​

Turning a market on uses no credits. Writing the translations does: one credit per entity per market. Translating 40 products into two extra languages is 80 credits, from the same monthly allowance as enrichment. Your primary language is never charged, and a translation that fails is not charged.

What Clione writes for a market​

Clione doesn't enrich each language from scratch. It adapts the copy you already have for the entity in your main language — its meta title, meta description and approved FAQs — into the market's language, keeping the same facts and the same length limits. It adds nothing your main copy doesn't say, so a translation can't invent a claim.

  • The meta title and description are written as Shopify translations of the page's SEO fields.
  • The entity's approved FAQs are translated with them.
  • Your pages tell search engines and AI assistants about each other: every language version lists the others (hreflang), with your primary language as the default.
  • The canonical URL is never translated: each language page keeps pointing at itself, so no translation gets dropped from the index.

Products, collections and pages can all have markets.

Not in the dashboard yet​

Today the dashboard lets you read your markets and turn them on. Writing and publishing the translations isn't available from the dashboard yet. Turning a market on reserves it from your pool; it doesn't translate anything by itself, and it spends no credits.